Lesson 1: Introduction to Digital Advertising

Test 1: Overview of digital advertising landscape

Lesson 2: Digital Advertising Terminology, Strategies, and Objectives

Test 2: Digital Advertising Terminology, Strategies, and Objectives

Lesson 3: Consumer Behavior and Segmentation

Lesson 4: Digital Advertising Platforms

Test 4: Digital Advertising Platforms

Project activity 1: Targeted Social Media Campaign

Lesson 5: Programmatic Advertising and Real-Time Bidding

Test 5: Programmatic Advertising and Real-Time Bidding

Project activity 2: Implementing Programmatic Advertising Campaign

Lesson 8: Display Advertising

Test 8: Display Advertising

Lesson 9: Social Media Advertising

Project activity 3: Social Media Ad Creation

Lesson 10: Content marketing

Test 10: Content marketing

Lesson 11: Native advertising

Test 11: Native advertising

Lesson 12: Integration of content marketing and native advertising in digital campaigns

Final Project: Integrated Digital Advertising Campaign