Lesson 5: Programmatic Advertising and Real-Time Bidding

Test 5: Programmatic Advertising and Real-Time Bidding

Project activity 2: Implementing Programmatic Advertising Campaign

Lesson 6: Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Test 6: Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Lesson 7: Pay-Per-Click (PPC) Advertising

Test 7: Pay-Per-Click (PPC) Advertising

Lesson 8: Display Advertising

Test 8: Display Advertising

Lesson 9: Social Media Advertising

Project activity 3: Social Media Ad Creation

Lesson 10: Content marketing

Test 10: Content marketing

Lesson 11: Native advertising

Test 11: Native advertising

Lesson 12: Integration of content marketing and native advertising in digital campaigns

Final Project: Integrated Digital Advertising Campaign