This report has been developed as part of the project “Global Opportunities for the Sustainable Development Goals (GO4SDGs) in Central Asia and the Caucasus.” The project is managed by the Kazakh-German University (DKU) with support from the United Nations Environment Program (UNEP). The local partner for the South Caucasus survey is Business and Technology University. The lead researcher for Green Nudges is Irina Timofeeva and the Green Nudges expert for the South Caucasus is Tsotne Zhghenti.

This report by Dr. Tsotne Zhgenti explores the implementation of green nudges in universities across the South Caucasus region. Green nudges are small changes in the decision-making environment aimed at encouraging environmentally friendly behaviors without restricting freedom of choice. The concept, as introduced in “The Little Book of Green Nudges” by UNEP, is particularly relevant in the context of higher education, where institutions can play a critical role in promoting sustainable behaviors.

“The Little Book of Green Nudges” provides a comprehensive guide for applying behavioral science to campus sustainability efforts, offering 40 practical nudges that can be grouped into 8 categories and have been successfully implemented in various universities worldwide. These nudges focus on making sustainable choices easier, more attractive, social, and timely (EAST framework). Examples include using visual cues to promote recycling, setting energy-saving defaults on appliances, and providing incentives for reduced consumption. The book emphasizes that small, well-timed changes in choice architecture can lead to significant impacts on sustainability.

In the South Caucasus, the implementation of green nudges is still in the very early stages of development. Universities in the region are gradually beginning to adopt these practices, but many institutions face challenges related to awareness, resources, and institutional support. This report aims to present the findings of a survey conducted with various universities, which are actively engaged in this regard, to understand their involvement and best practices in implementing green nudges, as well as the obstacles they face in promoting sustainable behavior on campus.