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DIGITAL ECOSYSTEM DIGEST – INCREASED TRENDS OF DIGITAL MARKETS IN GEORGIA

According to preliminary data, the volume of the e-commerce market in Georgia will exceed GEL 2.2 billion by 2022. Compared to 2021, this is a 7.8% increase in GEL, and a 17.5% increase if we calculate the product price in USA dollars. It is expected that by 2025, the market will reach GEL 3.6 billion (with an average annual growth of 18.9%). More than half of the e-commerce market revenues come from the electronics and fashion industries. By 2025, significant growth is expected for each product group, although the overall structure will remain mostly unchanged. The electronics and fashion industries, despite their existing high market share in e-commerce, will continue to expand at a high rate in the next years. Among the listed categories, the fastest growth is expected in the food area. As of 2022, approximately 570 thousand people use e-commerce services in Georgia. The annual expenses of the average user are GEL 3808, which is distributed among different categories.