GenAI tools adoption has increased at a rapid rate starting from November 2022, when ChatGPT first appeared. Initially, in Georgia, ChatGPT was widely used but with limited purposes. However, over the past year, users in Georgia have adopted a broader range of tools and for more diverse purposes. In the beginning, the usage of GenAI was constrained by language barriers, but now, text-prompting tools can
understand, reason, and write in the Georgian language. This has significantly boosted usage for various functions. Our goal in this study is to calculate quantitative insights within the group of GenAI users, rather than generalize findings for the entire population of Georgia. The focus is on understanding what is happening within the GenAI user community, not on estimating the total number of users in the country or projecting nationwide usage rates. Since the exact number of GenAI users in Georgia is unknown, we did not use a standard representative sampling method. Instead, we applied snowball sampling, where the survey was shared within relevant communities of GenAI users. To ensure the reliability of our findings and to match the rigor of standard sampling methods (with 95% confidence interval), we aimed for a minimum sample size of 383 responses. This estimate was based on internal benchmarks derived from ChatGPT’s monthly traffic (~100,000 users). While this approach does not allow for statistical generalization for the broader population, it ensures robust insights within the GenAI user community and allows for meaningful analysis of trends. We conducted a survey among GenAI users using snowball sampling and received 489 responses. The questionnaire included 15 questions, consisting of checkboxes, open-ended, and optional questions. Data was collected between September 25 and October 13, 2024. After excluding responses that did not mention specific GenAI tools, 460 responses were used for the analysis. For gender weighting, we
used website traffic data from most GenAI tools, which indicated a 60% female and 40% male distribution. Due to limited knowledge about other aspects of the sample, we applied only gender weighting and did not make any further adjustments. Of the 460 valid responses, 271 were from users under 30, and the remaining 189 from users aged 30 and above. Additionally, 283 respondents were employed, while
181 were students (including employed students).
Digital Ecosystem Digest is a quarterly electronic research report issued by the BTU Center for Entrepreneurship. The report reviews current technological and innovative trends in various sectors of the digital economy of Georgia and covers topics such as: AI, startups in digital business, e-commerce markets, digital platforms (B2B, B2C , C2C), fintech, etc. The purpose of the report is both to consolidate existing information and to generate new practical knowledge about the digital economy. Each research report will be co-authored by different researchers. The current edition is authored by BTU academic affiliate staff Tsotne Zhghenti.
