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Digital Ecosystem Digest – CHALLENGES OF INTERNATIONAL EXPANSION OF LOCAL TECHNOLOGY STARTUPS – OVERVIEW OF DIGITAL MARKETS IN THE REGION

International borders are slowly disappearing and discoloring in the technological field, especially against the background of rapid globalization. Therefore, the acquisition of international markets has become the focus of long-term development for almost all technological startups. One of the important components for achieving these goals is finding international financial funds and partners. These issues are even more interesting and full of challenges for a small developing economy like Georgia. The target audience of the presented report is quite wide and can include all persons interested in the international development of the startup ecosystem. Specifically, the report will address the following main components:
• Overview of interesting digital markets for local tech startups from our geographic region, with a focus on countries where examples of success are recorded;
• The experience of those local technological startups that have entered and operated in specific foreign markets;
• Analysis of the structure of international investments attracted by local technological startups and relevant problems.

Digital ecosystem Digest will return to the topic of international markets in the future and offer a comparative analysis of investment markets.  According to preliminary forecasts, in 2023, the e-commerce market in Armenia will grow by 23%, and by 2027 it will reach the $ 1 billion mark. Among them, particularly high growth is expected in the food sector (with an annual rate of 20%), which, along with electronics products, is one of the leading directions in e-commerce. Also, according to preliminary forecasts, in 2023, the mPOS payments market in Armenia will grow by 28%, and until 2027, additional growth will reach 72%. It should be noted that mPOS payments already have a dominant share in the digital payments market, in particular, 3/4 of all consumer  transactions carried out by internet technologies.