The Digital Marketing bachelor’s program prepares specialists capable of planning and implementing comprehensive marketing strategies on social media, in search engines (SEO), and in the growing era of AI search/generative engines (GEO – Generative Engine Optimization). Courses cover data analytics, consumer behavior research, branding, and campaign management.
Students also master AI-based tools for content generation, personalization, and campaign effectiveness evaluation. The program is continuously updated in line with the latest market trends, with the involvement of partner companies.
- Unified National Exams code: 1950103
- The academic degree and qualification to be conferred: Bachelor of Marketing
- Program Credits: 180 Credits (ECTS)
- Tuition Fee: 3950 GEL
- Program Status: Accredited
- Teaching Language: Georgian