MarTech Lab

MarTech Lab, a marketing innovation laboratory, was established at BTU in collaboration with the Business and Technology University and the digital agency Quick.

The primary objective of MarTech Lab is to transform the Georgian marketing sector into a technologically advanced industry. The lab is currently conducting a project that includes teams from BTU and representatives from Quick.

This project focuses on:

• Discovering and evaluating modern marketing technologies;
• Studying marketing processes and integrating and optimizing these new technologies within them;
• Developing, testing, analyzing, and refining the most effective strategies for technological implementation in marketing.