The Data-Driven Digital Marketing master’s program focuses on the practical application of big data, machine learning, and AI algorithms in marketing decisions. Students learn methods of data collection, processing, and visualization, as well as predictive analytics for forecasting consumer behavior. The program deepens students’ knowledge of marketing strategy, brand management, and customer relationship management (CRM), with a focus on data analytics and the planning and evaluation of AI-tool-driven campaigns.
The program is intended for technically oriented marketing specialists who wish to become marketing analysts, growth specialists, or data scientists in the field of marketing.
- Academic Degree and Qualification Awarded:
- Part I: Master of Marketing
- Part II: Research Master in Marketing
- Program Structure: Part I – 60 ECTS | Part II – 60 ECTS
- Tuition Fee: 3,500 GEL
- Program Status: Accredited
- Teaching Language: Georgian