BTU and Tegeta Launch Strategic Partnership

Business and Technology University (BTU) and Tegeta Holding are launching a strategic partnership aimed at advancing technological innovation in the automotive industry, promoting the integration of artificial intelligence, creating practical opportunities for students, and implementing joint educational and research projects.

The collaboration will focus on several key areas, including the application of artificial intelligence in the automotive industry, support for technology startups, students’ professional development, applied research, and international projects.

The partnership will involve the implementation of joint educational and technological initiatives. These include the Tegeta Bootcamp and Ideathon, which will bring together automotive industry-focused training sessions, meetings with industry representatives, and presentations of student ideas. Another initiative is the Tegeta Hackathon, where student teams will work alongside Tegeta mentors to address real-world industry challenges using artificial intelligence and develop technological prototypes. Relevant skills acquired by participants may also be reflected in BTU’s AI Skills Digital Passport, subject to established assessment criteria.

Another important component of the collaboration is the establishment of the Smart Mobility & Automotive TechLab at BTU. The concept of this high-tech laboratory integrates automotive technologies, artificial intelligence, sensor systems, electric mobility, and simulation.

The partnership also includes work on the Tegeta Accelerator concept, designed to support the development of automotive industry startups in Georgia through mentorship and the exploration of potential investment opportunities.

Special attention will be given to AI-driven research and analytics. BTUAI and Tegeta plan to conduct a study of the automotive industry to identify in-demand professions and skills, assess existing qualification needs, and examine labor market development prospects using AI-powered analytical tools.

To support students’ career development, the partnership also includes plans to organize the Tegeta Career Fair, where students will have the opportunity to learn directly from company representatives about internship and employment opportunities at Tegeta.

The strategic partnership also encompasses the development of international cooperation. BTU and Tegeta are exploring opportunities to initiate joint projects with European partners, facilitating the exchange of international experience and the introduction of new educational practices.