Tamaz Gochelashvili

Tamaz Gochelashvili is an Assistant Professor at the Business and Technology University (BTU), where he teaches the Fundamentals of Marketing. He is a member of the European Marketing and Management Association (EMMA) and a specialist in marketing and digital technologies, focusing on the application of Artificial Intelligence (AI) in marketing, consumer behavior psychology, and organizational innovation. His doctoral research topic is “A Holistic Analysis of Artificial Intelligence (AI) and Digital Marketing in Real Estate Development.”

Tamaz is actively engaged in research and educational activities in the fields of artificial intelligence, neuromarketing, personalization, and consumer behavior analysis. He frequently delivers public lectures and masterclasses on artificial intelligence, marketing psychology, and digital communication both in Georgia and internationally. He represents BTU at international academic forums and conferences, including events organized by SGH Warsaw School of Economics and Uniwersytet WSB Merito Wrocław.

He also serves as the Marketing Director of JaoKen and is the Co-founder and Marketing Director of the international brand The Article. Previously, he led marketing departments at organizations such as Tekto Group and DK Capital.