In order for a startup to successfully carry out its business activities – create the right product/service, choose the right business model, find its customers, etc., it is necessary to conduct a full-fledged research of the target market. Market research is a time-consuming process and requires specific skills and knowledge.
The Center for Entrepreneurship offers to the interested parties:
- Industry analysis – Industry (market) volume and its dynamics, industry structure, product export-import dynamics, analysis of partner countries in foreign trade, review of macroeconomic indicators affecting the industry, industry growth potential and prospects;
- Competitor analysis – Identification of the main market players, analysis of occupied market shares, identification of the main product exporter/importer companies, price and marketing policy analysis of competitors, SWOT analysis of competitors;
- User analysis – Determination of potential user base, study of existing/potential user characteristics, study of existing/potential user attitudes, study of existing/potential user behavior model.
Interested parties may contact us via email: [email protected]
Market Research Consultants
Associate Professor at Business and Technology University
Tsotne joined BTU’s academic staff in 2020 and is teaching Digital and Sustainable Economy. He is also one of the researchers at BTU and leads the “Digital Ecosystem Digest” initiative. He has 10+ years of experience in conducting both economic and statistical studies (including ADB and ILO projects) on the local market. He has also prepared market research for international private clients.
Head of the Undergraduate Business Administration (Finance) Program and Associate Professor at Business and Technology University
Doctor of Economics
Vakhtang Chkareuli has 10+ years of professional experience in financial management and analytics. Currently, he holds the position of financial director at the company “Citadel”, which is the market leader in the trade of construction materials. His responsibilities include proper functioning of the company’s financial management system, budgeting and financial analysis, as well as development and implementation of optimization strategies. In 2020-2022, he held the position of head of finance and analytics in the Hualing Free Industrial Zone.
He also has experience working at Georgia’s Innovation and Technology Agency (GITA) – in the grant projects analytics team; Teliani Veli – financial economist; Ministry of Finance and Shota Rustaveli National Science Foundation. He is an invited expert of many projects in terms of strategic and financial planning. Vakho regularly conducts training in the field of finance, and was also involved in a number of pre-acceleration programs for startups as an invited trainer.
In 2020, he joined the BTU team as a visiting lecturer, after which he became an affiliated associate professor and head of the Undergraduate Business Administration (Finance) Program.
Manager of Research Center at Business and Technology University
PhD candidate in Economics at TSU
Erekle holds a position of a Manager of Research Center at Business and Technology University. At the same time, he is a financial officer at TSU and a lecturer in finance and economics. Erekle has a bachelor’s and a master’s degree in Computer Science and Economics respectively from Tbilisi State University (TSU). In Addition, he has a Master’s degree in e-governance, technologies and services from Tallinn University of Technology. In 2017, he was awarded a doctoral grant from Shota Rustaveli National Science Foundation of Georgia and currently he is a PhD candidate in Economics at TSU.
As a researcher, he has conducted several studies in the field of economics and sustainable development. Erekle is a published author on the Scopus database. His study – Expansion of Capacity Development of Local Self-Government in Georgia, was published in 2021.