Grigol Kartsivadze

Grigol Kartsivadze is an economist, marketing specialist, and researcher whose professional and academic activities encompass various fields of business and marketing. He is a doctoral candidate in Business Administration at Tbilisi State University, where his research focuses on digital marketing strategies, the use of artificial intelligence in higher education, and data-driven decision-making in the modern business environment.

Grigol is an affiliated assistant professor at Business and Technology University. His academic activities include both undergraduate and graduate courses such as Marketing Management, Principles of Marketing, Business Research, Sales Management, and Marketing Research. Grigol pays particular attention to interactive teaching and the integration of practical business examples into the learning process, which allows students to develop analytical and managerial skills.

Grigol Kartsivadze actively participates in local and international academic conferences. His presentations address the transformation of modern marketing strategies, the impact of digital technologies on consumer behavior, the importance of data-driven decision-making in contemporary organizations, and the application of artificial intelligence across various fields.

In addition to his academic work, Grigol Kartsivadze is the Chief Executive Officer of Leasing Expert, where he develops modern communication and digital marketing strategies. His work is based on a targeted approach and the systematic management of business processes, contributing to the company’s growth and strengthening its market position.