E-commerce has not been limited by the short-term effects of the pandemic and continues to expand. In 2022, the number of e-commerce users increased faster than in the previous 2 pandemic years. Therefore, for the first time it exceeded the half-million mark and reached 23.8% of internet users. Its noteworthy that the number of female users is steadily increasing. Women are more represented in the structure of e-commerce customers, and their number/share is also growing faster. In 2022, the market grew by 75 thousand customers, of which about 70% were women. Directly 22.9% of female internet users use e-commerce. In addition, it must be noted that more people use e-commerce and with a higher frequency.